After a phenomenal reception in 2012, the team behind the ground breaking Slow Toy Movement are thrilled to announce that the Slow Toy Awards will be returning this year and the promise to be bigger and better than ever!
Following the overwhelming success of last years’ awards, the Slow Toy team have been inundated with queries and requests about the movement and the winning toys of 2012. Press coverage is still coming in and it is fair to say the Slow Toy campaign truly has inspired both the industry and the nation! This news announcement is sure to create a real buzz across the toy world once more as the excitement builds – the search to find this year’s Slow Seven begins in May, dates to be announced.
The 2012 Slow Toy awards attracted the attention of both national and international media and it is thanks to this wise reaching support that the team have been able to secure such a significant group of judges for this year. This panel includes Kate Carter, the life and style editor at the Guardian online, Liat Hughes Joshi, parenting journalist and published author of ‘What to Buy Your Baby’, Angellica Bell and Michael Underwood, the much loved TV presenters and mummy blogger Nicola Hinchcliffe from ‘Monsters Funhouse’.
The Slow Toy movement and its awards aim to recognise the ‘real toys’ on the market that are well made, inspire the mind and provide children far more than the noise and flashing lights commonly associated with the toys of today. The disappearance of the educational abacus, the beautifully crafted wooden toy and the much loved dolls house that encourages creativity and imagination is still very much the issue at the heart of this campaign. The winners of this year’s awards will not only get a badge of honour from the slow toy awards, they will be sold in a prestigious store in the run up to Christmas.
Commenting on the second Slow Toy Awards, Founder of the original Slow Toy Movement, Thierry Bourret said: “I am overwhelmed with the success of the Slow Toy Awards, the reaction to the campaign as exceeded my expectations tenfold and I am so excited that the awards are taking place again this year. I can’t wait to see what entries we get and to give the Slow Toy recognition to seven toys that are well made, inspire the mind and have true play value!”
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