2014 Slow Toy Awards at John Lewis Oxford Street

The results for the 2014 Slow Toy Awards are now in and the team could not be more excited to be heading to John Lewis Oxford St this October (23.10.14) to reveal the winners – each one honoured because it captures the essence of the inspiring Slow Toy Movement. 

This year’s final Slow Seven include; The Doctor’s Set and Fire Engine Set from Le Toy Van, The Plush Wheelybug from Hippychick, The 24-piece Magnetic Wooden block set from Tegu, The Shop Till with Scanner from Bigjigs, The Multimodels 10 Model set from Meccano and the Carry Case Finger Puppet Theatre from Fiesta Crafts. Taking the crown for the Slow Craft Toy is the Cardboard Land of Fantasies from CALAFANT.

The Slow Toy Movement is the creation of Thierry Bourret, a man whose unfaltering passion to campaign for change has secured the success of this cultural movement, which began in 2011.  Frustrated by the annual ‘Christmas wish lists’ which included countless battery operated plastic toys that distract children with noises and lights, Thierry decided to alter the  mind-set of those in the toy industry.  The concept was met with great interest and with winners from USA and Germany this year the movement has undoubtedly captured the world.  

The disappearance of the more traditional, beautifully crafted wooden toys is at the heart of the movement and its award aim to highlight the ‘real’ toys on the market that inspire children, will stand the test of time and offer true play value. Brand new for 2014, the team introduced the Slow Craft Toy, a new category that recognised craft toys that inspire and allow children to use their own creativity, but may not last a lifetime.

The response to the 2014 awards was overwhelming. Not only was there an unprecedented amount of entries, but with the support of John Lewis and the significant panel of judges, this year’s awards are sure to make their mark once again!  Although there is a place for the technical and mass produced toys of today, the reaction to this movement shows there’s certainly a need for ‘real toys’ too!

Commenting on the exciting news announcement, Thierry Bourret said: 

“The success of the Slow Toy Movement has been one of my greatest achievements and each year it continues to amaze me how much support we receive. The Slow Toy Movement and it’s awards seemed to have taken on a life of their own, not only has it engaged industry experts, but our campaign has been mentioned in articles not only nationally but internationally too! It was my dream to have this level of appreciation for good quality, well-made toys that encourage traditional play and stimulate a child’s imagination and I am just overwhelmed that this is now a reality.

He continued: “Not only has the 2014 awards  uncovered eight wonderful products, we have also managed to team up with one of the countries loved department stores to help spread the word! I can only hope that the Slow Toy Awards has established its place firmly in the industry, so we can continue to bring the world’s best toys to the toy boxes of children in the UK!” 

All winning Slow Toys will be available from the John Lewis website (www.johnlewis.com) from 12am Thursday 23rd October 2014.

Judges:

  • Ian Ellis, Toys and Books Buyer at John Lewis
  • Kate Carter, the life and style editor at the Guardian online
  • Liat Hughes Joshi, parenting journalist and published author of ‘What to Buy Your Baby’
  • Alison Canavan, parenting specialist and international model (alisoncanavan.com)
  • Sally J. Hall, Editor of B magazine and published author
  • Jennie Henley, the top parenting blogger behind www.edspire.co.uk,

Information on the winners:

WINNER

DESCRIPTION

Doctor SetThe Doctor’s Set – Le Toy Van

A vintage style, child sized, fabric Doctor’s Bag filled with wooden medical instruments and bottles. Suitable for ages 3+, the set includes a toy stethoscope, thermometer, syringe, blood pressure gauge, ear scope, reflex hammer, scissors and two medicine bottles. Designed in the UK & ethically made in Indonesia.

An ideal toy for both boys and girls to inspire creative play through imagining themselves in the role of a doctor. Allowing children to look back and use their experience of visits to the doctor to recall instruments used and activities they were engaged in and to use that to inspire their own play. £39

Fire TruckFire Engine Set – Le Toy Van

Call the Fire Brigade! A sturdy painted wooden vehicle with an extendable ladder and multiple accessories. Complete with poseable Budkin Fire Chief.

 

When children hear the sound of a fire- engine whizzing down the street, or have a school   visit from the Fire Brigade, they are intrigued and stimulated to create dramatic stories where they are in control of the action- This set enables them to do just that. Painted in traditional red engine with a strong front ‘bumper’ bar, an extending ladder, a manually operated wind- up hose string mechanism, and a driver’s cab complete with a bendable Firefighter character, there are plenty of activities to engage and inspire children. £45

Multi setMultimodels 10 Set – Meccano

 

 

 

Have a lot of fun building and rebuilding your toy into 10 different models! 1 model can be built at a time. Includes 260+ parts, tools and detailed building instruction sheet for 4 models, building instructions for the other 6 models are available at www.meccano.com/uk. For ages 8 years and up.

 

The possibilities with Meccano are endless.  If you can build it with Meccano, then you can built in real life!  Each kit comes with detailed instructions to create a Dump Truck and other inspiring vehicles.  Further instructions can be downloaded from www.meccano.com/uk or alternatively kids can let their imaginations run wild. Made from high quality metal, Meccano lasts for years, being passed on from generation to generation and is made to stand the test of time.  No batteries required. Meccano requires time and patience but the results are extremely rewarding. £19.99

Finger puppet theatreFinger Puppet Theatre – Fiesta Crafts

A Wooden theatre that's ready to go where you go! Open up the wooden Carry-Case Theatre and quickly slot the parts together to make a finger puppet theatre, making a wonderful alternative to the usual screen-based entertainment.

 

This Theatre is also its own carry-case as it folds into itself for neat storage and transporting to the next show. From a parent's or teacher's perspective finger puppets are fabulous for a child's development. Puppets encourage children to be creative, imaginative and communicative in ways very few other toys could achieve. With the Carry-case Theatre children will want to put on a show which will help them improve their speech and language skills and boost their confidence no end. It features satin top curtains and gold-trimmed velour side curtains that can be pulled open for dramatic effect. There is even a mini-chalkboard to ‘announce’ show times or the title of the latest ‘blockbuster’! £25.99

TillShop Till with Scanner – Bigjigs Toys

A brightly coloured wooden Shop Till with Scanner, supplied with pretend wooden and paper money, credit card, receipt roll and barcode scanner.

This sturdy wooden shop till, pretend money, credit card, receipt roll and barcode scanner are sure to appeal to children who enjoy a creative role play session, playing on their own as shop keeper or serving their customer friends in group play.  There's even a drawer to keep the takings safe and help the young shop keeper practise their basic numeracy skills £29.99

Tegu set24 Piece Magnetic Wooden Block Set – Tegu

Tegu’s 24-Piece Set of magnetic wooden building blocks contains 24 beautifully “tinted” blocks in six different shapes. The blocks are made of high quality and sustainably sourced Central American hardwoods in a patent-pending manufacturing process.  Tegu’s gravity-defying blocks create boundless opportunities for open-ended play.

Tegu’s magnetic wooden blocks combine the twin joys of traditional wooden building blocks and the gravity-defying ‘magic’ of magnetism. They are many toys in one; a race car, a lion, a family, a fortress, a space station, an ice cream stand, anything a child’s imagination can dream up! Our modular system of play ensures that all pieces and sets are compatible.  People are often surprised when two wooden blocks satisfyingly ‘click’ and ‘clack’ together. Tegu toys are designed to grow with children and provide an authentic open-ended play experience that is both fun and educational. £55

WheelybugPlush WheelyBug – Hippychick

Wheelybugs are handmade multi-directional ride-on toys that are fantastic for developing self-confidence, co-ordination, balance, gross motor skills and spatial awareness. The ‘Bugs’ are beautifully crafted from high quality materials and their distinctive shape, coupled with a fun and friendly design, ensures an instant attraction to girls and boys alike. 

The Wheelybug has achieved cult status thanks to its unique, instantly loveable design and lasting play value.  This is a toy that in one adorable package gives children the ride of their lives and parents a design classic that they can be proud to have on show in their home.

 £64.95

Calafant RobotCardboard Land of Fantasies – CALAFANT

 

 

 

CALAFANT are made of high quality cardboard. They are easy to assemble without glue and any tools. They can be painted and decorated with all kinds of paint and decoration material. There are abt. 50 models in different sizes. The cardboard material is 100% recyclable

 

CALAFANT encourage children's creativity and motoric skills. Children can create their own imaginative play worlds. Due to the pre-punched parts and special Easy-lock system they are easy to assemble. Children can paint and decorate the toys according to their own imagination with various kinds of paint and decoration materials, including natural materials. Children can play with a toy created by them and can express their feelings and experiences. The high quality cardboard enables long lasting play duration. Calafant toys do not require batteries and are made without any plastic material. £19.99 / £24.99

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2014 Slow Toy Awards – Shortlist Unveiled

The team behind the Slow Toy Awards are thrilled to officially unveil this year’s shortlist. Over the past week the judging panel have been hard at work reviewing this year’s entries and after much consideration they have reached agreement on the final selection to send through to the next stage!

The 2014 Shortlist includes a fabulous collection of toys that truly reflect the Slow Toy message; however, they will now go up against each other in product testing to uncover this year’s ultimate Slow Seven and Slow Craft Toy winner.

The 14 Slow Seven shortlisted toys include; Le Toy Van Doctor’s Set, Bigjigs Toy Marble Run, Tobar Wooden Domino Race, Plush Wheelybug, Tegu 24 piece Magnetic Wooden Blocks, Bigjigs Toy Shop Till Scanner, Mecanno Multi Models 10 Model Set, Le Toy Van Fire Engine Set, Sorgenfresser Worry Eater, Great Little Trading Company Superstar Kitchen, Carry Case Finger Puppet Theatre, Boikido Push and Play Rabbit Wagon, Learning Resources® Mental Blox Critical Thinking Game and Wonderworld Rainbow Sound Blocks.

As a brand new category for 2014, the Slow Team were delighted with the amount of craft entries and is delighted to announce the official shortlist, which includes; The World of Imagination Make Believe Shop Set, Carddies and CALAFANT.

It is now over to the six judges to decide the winners. Ian Ellis, Toys and Books Buyer at John Lewis, Kate Carter, the life and style editor at the Guardian online, Liat Hughes Joshi, parenting journalist and published author of ‘What to Buy Your Baby’, Alison Canavan, parenting specialist and international model (alisoncanavan.com), Sally J. Hall, Editor of B magazine and published author and Jennie Henley, the top parenting blogger behind www.edspire.co.uk, will be testing the shortlisted toys with their children to determine the ultimate Slow Seven and Slow Craft Toy.

The response to this year’s Slow Toy Awards has been overwhelming, there were an unprecedented amount of entries and to have been recognised by John Lewis, where the awards ceremony will take place, was the icing on the cake! The partnership will certainly put the awards on the map again and when it comes to revealing the Slow Toy winners in October, the team can celebrate in style.

Commenting on the awards and the 2014 shortlist, Thierry Bourret, the brains behind the Slow Toy Movement commented: “I am delighted with the 17 shortlisted products, the judges have truly captured the essence of what these awards are all about and there is a great variety. I have a couple of favourites, but I think on the whole, deciding the final Slow Seven and Slow Craft Toy will be quite difficult.  I am very excited to see what the outcome will be. Having the support of John Lewis this year has given the awards a great boost and I hope it allows the Slow Toy message to travel even further!”

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Slow Toys Go National with John Lewis

The anticipation is finally over as the team behind the inspired Slow Toy Awards unveil John Lewis as the official partner for 2014.

Having the retailer on board marks a significant milestone for the campaign as it reaches new heights! The exciting partnership will ensure the 2014 Slow Toy Awards capture a national audience and ensure the Slow Toy Movement is shared with even more families across the UK.  To celebrate this exciting announcement, the Slow Toy Team have extended the entry deadline for a further five days until 5pm on Friday 22nd August.

The 2014 Slow Toy Awards are now well underway and the reaction so far has been fantastic. There has been an unprecedented response already, but the team are prepared for an influx of entries following the latest news! Teaming up with John Lewis will not only see The Slow Seven and Slow Craft Toy be unveiled at a press event at the prestigious Oxford Street store later this year, but the individual winners will also have their product on sale at johnlewis.com.

The iconic department store is not stopping there, as the team announce a new judge.  Joining our panel is Ian Ellis, Toys and Books Buyer at John Lewis. Ian will sit alongside Kate Carter, the life and style editor at the Guardian online, Liat Hughes Joshi, parenting journalist and published author of ‘What to Buy Your Baby’, Alison Canavan, parenting specialist and international model (alisoncanavan.com), Sally J. Hall, Editor of B magazine and published author and Jennie Henley, the top parenting blogger behind www.edspire.co.uk. It is fair to say that this year’s awards truly offers a diverse range with each judge bringing a different level of expertise!

With John Lewis on board the search to find the 2014 Slow Toys just got even more exciting! The team are passionate about making these toys more desirable and accessible to children today and therefore it is fantastic to have secured the commitment and interest from one of the world’s biggest names in retail!

Speaking about the stores involvement Ian Ellis said: "We are delighted to be involved with the Slow Toy Awards and I am looking forward to being on the judging panel. We aim to cater for all ages and provide toys that children can really engage with, so I’m looking forward to seeing toys that really help bring this to life."

Founder of the original Slow Toy Movement, Thierry Bourret said: “I couldn’t be more excited to have John Lewis on board for this year’s awards. Having recently celebrated its 150th anniversary, John Lewis represents a name consumers can truly trust when making their purchasing decisions. With the support of John Lewis, I know that the 2014 Slow Toy Awards will be a huge success. Looking at the entries we have had already, deciding the 8 winners will be a difficult task!”

The deadline for entries for the 2014 Slow Toy Awards is 5pm on 22nd August. Simply email ENTER to slowtoyawards2014@gmail.com for the entry form.

To ensure we do not alienate anyone and welcome all brands both big and small, the awards are free to enter. However it should be noted that 6 non-returnable samples will be required for those who are shortlisted and there is also a small fee to pay if you win to contribute to publicity.

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Three New Judges Join the Slow Toy Panel

As excitement builds for the 2014 Slow Toy Awards the team are thrilled to unveil this year’s judging panel and delighted to introduce three new judges.

Taking on the challenge for the first time is Sally J. Hall, published author and Editor of B magazine and the Bounty Gift Guide, Alison Canavan, Irish parenting specialist and international model and Jennie Henley the mum behind popular parenting blog Edspire.co.uk.

The newcomers will be joining forces with two of last year’s judges to create the ultimate panel. The Slow Toys Awards welcome back for the second year running, parenting journalist and author of What to Buy for Your Baby and Raising Children: The Primary Years and the soon to be published New Old-fashioned Parenting, Liat Hughes Joshi, as well as Kate Carter, the Life and Style Editor at the Guardian.

Since its launch in 2011, The Slow Toy Awards has been honoured to have had the support of an enviable judging panel, and this year is no exception. With each judge bringing a different area of expertise, The Slow Toy Team is incredibly excited about 2014’s strong line-up. The prestigious team of judges is very well known within the parenting field and this announcement is sure to cause some excitement within the industry.

With over 20 years’ experience in the parenting industry, having reviewed hundreds of products, edited various magazines and written the book Eco Baby, A Guide To Green Parenting, Sally J. Hall was an obvious choice. Talking about why she wanted to be involved this year, Sally said:

“Our lives are so frenetic and so full of technology that it’s good to remind ourselves how important childhood is. We should encourage our children to engage with toys that will offer more than just beeps and flashing lights; toys that will become family favourites and be used and loved for years. I passionately believe in a child’s right to play and to ensure our children’s future on this beautiful planet, we should all stop to consider how we can make it more sustainable for them. Slow Toys achieve this with no loss of enjoyment.”

Alison Canavan added: “I am passionate about the concept behind the Slow Toy Awards and have been very impressed with the winners over the past two years. I am thrilled to be involved this year and I’m excited to share the movement with families in Ireland.”

Although the 2014 awards have only been open for ten days, the response has been fantastic so far, with lots of great contenders entering in the hope of being crowned a Slow Toy.

The deadline for entries for the 2014 Slow Toy Awards is 5pm on 17th August. Simply email ENTER to slowtoyawards2014@gmail.com for the entry form.

To ensure we do not alienate anyone and welcome all brands both big and small, the awards are free to enter. However it should be noted that 5 non-returnable samples will be required for those who are shortlisted and there is also a small fee to pay if you win to contribute to publicity.

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Slow Toy Awards Return to Challenge the Toy Industry Once Again

SlowToy2014_HiRes

The team behind the ground breaking Slow Toy Movement are thrilled to announce that their Awards programme is back and officially open for entries tomorrow. Now in its third year the activity promises to be bigger and better than ever before.

The inspired campaign, which has captured the attention of the global toy industry since its launch in 2011, aims to challenge what are considered the mainstream must have toys. With a new category this year and an enviable panel of prestigious judges, the 2014 Slow Toy Awards are set to cause a wave of excitement across the UK and world once more.

Brand new for 2014, the Slow Toy team are excited to unveil a new craft category. Although craft toys may not stand the test of time physically, they still ignite the imagination, inspire creativity and give children the freedom to develop at their own pace. The Slow Toy Team felt that craft products reflect the messaging behind the Slow Toy Movement concept and wanted to give this sector the opportunity to be recognised for an award. The 2014 Slow Craft Toy, will be a separate accolade to the original Slow Seven and will add an exciting dimension to this year’s awards.

Just like previous years the 2014 Slow Toy Awards aim to recognise the ‘real toys’ on the market that are well made, inspire the mind and provide children far more than the noise and flashing lights commonly associated with the toys of today.

Commenting on the third Slow Toy Awards, Founder of the original Slow Toy Movement, Thierry Bourret said: “We have been inundated with requests and queries about the 2014 awards and I am delighted to announce they are now officially open for entries. Following the feedback from last year’s awards, we found a lot of brands wanted to enter craft toys, however because of our criteria for durability, these toys didn’t make the shortlist. Although craft toys may not stand the test of time physically, they are fantastic Slow Toys in other aspects, so I am thrilled to unveil the new craft category.

He continued: I am overwhelmed with the success of the Slow Toy Awards, the reaction to the campaign has exceeded my expectations tenfold and I am so excited that the awards are taking place again this year. I can’t wait to see what entries we get and to award the Slow Toy recognition to eight toys that inspire the mind and have true play value!”

As of 9am tomorrow (17.07.14) the awards are open for entry up until the deadline at 5pm on 17th August. Simply email ENTER to slowtoyawards2014@gmail.com for the entry form. 

To ensure we do not alienate anyone and welcome all brands both big and small, the awards are free to enter. However it should be noted that 5 non-returnable samples will be required for those who are shortlisted and there is also a small fee to pay if you win to contribute to publicity.

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