Author: Jack Cox
2014 Slow Toy Awards at John Lewis Oxford Street
The results for the 2014 Slow Toy Awards are now in and the team could not be more excited to be heading to John Lewis Oxford St this October (23.10.14) to reveal the winners – each one honoured because it captures the essence of the inspiring Slow Toy Movement. This year’s final Slow Seven include;…
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2014 Slow Toy Awards – Shortlist Unveiled
The team behind the Slow Toy Awards are thrilled to officially unveil this year’s shortlist. Over the past week the judging panel have been hard at work reviewing this year’s entries and after much consideration they have reached agreement on the final selection to send through to the next stage! The 2014 Shortlist includes a…
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Slow Toys Go National with John Lewis
The anticipation is finally over as the team behind the inspired Slow Toy Awards unveil John Lewis as the official partner for 2014. Having the retailer on board marks a significant milestone for the campaign as it reaches new heights! The exciting partnership will ensure the 2014 Slow Toy Awards capture a national audience and…
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Three New Judges Join the Slow Toy Panel
As excitement builds for the 2014 Slow Toy Awards the team are thrilled to unveil this year’s judging panel and delighted to introduce three new judges. Taking on the challenge for the first time is Sally J. Hall, published author and Editor of B magazine and the Bounty Gift Guide, Alison Canavan, Irish parenting specialist…
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Slow Toy Awards Return to Challenge the Toy Industry Once Again
Slow toy awards 2014 announcement The team behind the ground breaking Slow Toy Movement are thrilled to announce that their Awards programme is back and officially open for entries tomorrow. Now in its third year the activity promises to be bigger and better than ever before. The inspired campaign, which has captured the attention of…
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2013 Winners
Here are the 2013 Slow Toy seven as announced at Harrods today. Moover Dolls Pram The striking Moover Dolls Pram is a true design classic and a stylish addition to any home. The simple and distinctive curved shape and bold colours appeal in equal measure to parents and toddlers. Its quality craftsmanship ensures that this…
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The Slow Toy Awards; a bit about the judges!
As you are all aware, this Thursday marks the day that the winners of this year’s Slow Toy Awards are revealed. That’s right! After months of guesses and speculation, the final Slow Seven will be unveiled and the winners will be transported to the heart of our campaign for real toys. Not only that, but…
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The Slow Toy Awards are coming back in 2013
After a phenomenal reception in 2012, the team behind the ground breaking Slow Toy Movement are thrilled to announce that the Slow Toy Awards will be returning this year and the promise to be bigger and better than ever! Following the overwhelming success of last years’ awards, the Slow Toy team have been inundated with…
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2012 Awards
The original concept was to raise awareness of the increasing presence of battery operated plastic toys that distract children with countless functions and the subsequent move away from traditional toys. The disappearance of the educational abacus, the beautifully crafted wooden toy and the much loved dolls house that encourages creativity and imagination is very much…
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Selfridges welcomes the Slow Toy Awards
The Slow Toy Awards, which opened only a few weeks ago, are well underway and have had an unprecedented response so far. The team are delighted with the significant level of interest from the toy industry, but some recent news is causing great excitement! Thanks to the involvement of one of the country’s leading department…
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The secon Slow Toy Awards open
Following their success in 2011, the team behind the ground breaking ‘Slow Toy’ movement are returning to inspire the industry once again and this year the campaign has developed significantly as they announce the launch of the first ever Slow Toy Awards – which open today! The original concept was to raise awareness of the…
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The beginning
Is the ideal toy for your child this Christmas really a battery operated dog that poos…seriously?! What happened to the rocking horse, the educational abacus, the classic wooden toy, the much loved train set or the ever so tradition Jack in a box? Why do the toys of today require multi coloured plastic structures, countless…
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